One of the greatest one-stop-shopping destinations in the ME region, Centrepoint by the multinational conglomerate Landmark Group is joining the end of the year festive promotions and sales bombs with a new outdoor advertising campaign to lure The Emirates’ billboards viewers into shopping right now during its “White Wednesday Sale”. Centrepoint is combining its four main shops that made them an integrated destination; Splash, Lifestyle, Babyshop, and Shoemart, featuring over 50,000 products to encourage those who were waiting for the grand sales to shop now. The ad copy tells us more about its Black Friday that is taking place during the “November 18 – December 5”. The visuals show different target segments of kids, men, and women that could all find what they are searching for at Centrepoint, both in-store and online through its mobile app. In similarity, the retail brand is known to have an empire of 7500+ employees, taking place over 5.2M sq. ft, serving 35M customers from different countries and nationalities and 100 outlets to go to. The family fashion destination has taken off back in 2005 with its first store in Kuwait, to expand later on to 140 stores all over the UAE, Oman, Lebanon, Qatar, Bahrain, and Saudi Arabia. The extensive campaign is completely powered by Trinet Outdoor Advertising, and it was spotted on the roads during the second week of November. The media plan was distributed over a uni-pole in Sheikh Mohamed bin Zayed Road, and Al Khail St., in Dubai, in addition to bridge billboards and hoardings in Al Ittihad St., and lampposts in King Faisal St., Istiqlal St., and Al Ittihad St., as well in Sharjah, United Arab Emirates.
