The great Black Friday opportunity of Amazon has made it to the billboards of Dubai with a promotional outdoor advertising campaign, announcing the white-hot deals of 2020 with lots of financial facilities and many of your favorite brands.



Since their very last OOH appearance this November and the well-known 11.11 promotions, Amazon is letting you know that you can “Save more”, with an “Extra 15% off” when you purchase with an Emirates NBD or an Emirates Islamic card. The yearly event is taking place during the time of “November 24-30”. The visuals show the happy, satisfied, and smiley faces of consumers with a special sale up to “70% off.

Featuring over 30M products, with Souq’s goods, in addition to 5M products from Amazon US, offering a fast and reliable delivery and a wide range of payment facilities, moreover, Amazon has been developing and tailoring its shopping experience to suit the gulf area more with the option of shopping in Arabic both on the website and the app.



The campaign was out there during the first week of November, seen on uni-poles in Al Khail St., Oud Maithaa St., Bur Dubai mostly by Emirates Neon Group (ENG), while the digital screens were found in Al Safa St., City Walk, and Al Rolla area in Sharjah, powered by Meraas & Tasweeq UAE.

Moreover, rooftop billboards were spotted around the Dubai Water Canal in Sheikh Zayed Road. Many lampposts got on the roads of Al Khawaneej St., Al Rabat St., Sheikh Zayed Road, Jumeirah Beach, Marsa Dubai, and Ibn Battuta St., Dubai, United Arab Emirates.

Campaign Credits

Industry: Mobile Apps | E-Commerce

Brand: Amazon.ae

Advertiser: Amazon

OOH Size: Digital Billboard | Rooftop billboard | Uni-Pole | Hoarding

OOH Agency: TASWEEQ UAE | Meraas | Emirates Neon Group | Media Activation

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Country: United Arab Emirates

Region: MENA

Tags: Al Khail Road | Al Rabat Street | Bur Dubai | Campaign | Dubai | Dubai Water Canal | Ibn Battuta Street | Sheikh Zayed Road | UAE | United Arab Emirates | Oud Maithaa | Al Rolla Area | Jumeirah Beach | Marsa Dubai | Promotional Campaign

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