Premium quality dairy brand, Mainz, has just made its very first steps through the media you can’t turn off, hitting the billboards of Cairo with an awareness outdoor advertising campaign to leave its print and inject its brand identity in the perception of the audience.
The visuals show the German fields which is the main inspiration of the brand’s name, while the green areas are there to indicate how the ingredients of Mainz cheese are all organic, with a taste of luxury. The visuals also introduce the two main products of the campaign; the red cheddar and yellow cheddar. As for the ad copy, it confirms that “Cheddar means Mainz” to prove the brand’s high-quality of cheese.
Are you eager to know more about this campaign? You can reveal its OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
Industry: Food & Beverages
Advertiser: Mainz Foods
Region: North Africa
Tags: Awareness Campaign | Product Launch
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.