Premium quality dairy brand, Mainz, has just made its very first steps through the media you can’t turn off, hitting the billboards of Cairo with an awareness outdoor advertising campaign to leave its print and inject its brand identity in the perception of the audience.

 The visuals show the German fields which is the main inspiration of the brand’s name, while the green areas are there to indicate how the ingredients of Mainz cheese are all organic, with a taste of luxury. The visuals also introduce the two main products of the campaign; the red cheddar and yellow cheddar. As for the ad copy, it confirms that “Cheddar means Mainz” to prove the brand’s high-quality of cheese. 

 Are you eager to know more about this campaign? You can reveal its OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.

Campaign Credits

Industry: Food & Beverages

Brand: Mainz

Advertiser: Mainz Foods

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Product Launch

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