The e-commerce leader has landed on the billboards of Cairo with an OOH campaign, to announce its offer for the "White Friday" with up to 70% discounts during 24-30 November, appearing on the roads after less than two weeks since its recent campaign for 11.11 discounts.

Souq has shown up to promise the "Biggest smile of the year" with its mega discounts, showcasing a glimpse of its vast range of products to select from like electronics, fashion, and home care. Moreover, you can get additional discounts with 15% cashback if you purchase through Meeza Card, up to L.E 1000 discount and 60 months installments with ValU, 20% discount if you pay by Vodafone Cash, and 15% discount from CIB with zero interest installments.

Reveal more about's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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