The telecommunication pioneer in UAE, Etisalat, has launched an outdoor advertising campaign in the streets of Dubai to announce the arrival of the new iPhone 12 and iPhone 12 pro, appearing just a week after its recent OOH campaign.

The campaign showed up with two different visuals to demonstrate the new iPhones. It's displaying the colorful range of iPhone 12 to announce "Welcome to a new era of iPhone", while highlighting the advantageous 5G technology with the words "Say hello to 5G", sided by the unparalleled iPhone 12 pro. But in both visuals, it's spreading the fact that you can upgrade your iPhone every 90 days with Etisalat's Smart Pay plans. "Upgrade Any Time" program offers you the chance to get the latest iPhone with the Smart Pay plan of 12, 18, or 24 months, and after only 90 days, you can bring it back and get a new one!

The campaign was seen in the first week of November, appearing on bridge billboards across Sheikh Zayed Road and Palm Jumeirah Road in Dubai, UAE.

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