The moment all gamers have been waiting for is coming true; Sony has landed on Dubai's billboards with an outdoor campaign including a DOOH media to trigger its hard-core fans of PlayStation, only a few weeks before the release date of its highly anticipated PlayStation 5 on the 19th of November.



With unprecedented fast loading supported by ultra-high-speed SSD for the huge memory, and 3D audio feature for a unique gaming experience, Sony's next-generation console is making it known on the billboards that "Play has no limits" with its fascinating exclusive games. The campaign is displaying the PS5's brand new white color and aesthetic design while showcasing the new games Marvel's Spiderman: Miles Morales, Horizon Forbidden West, Ratchet & Clank: Rift Apart, and Gran Turismo 7.

The campaign popped up in the first week of November, landing on a hoarding by Media Activation in Sheikh Zayed Road, and a digital billboards by Meraas in Al Safa Street at City Walk, Dubai.

Campaign Credits

Industry: Consumer Electronics

Brand: PlayStation

Advertiser: Sony

OOH Size: Digital Billboard | Hoarding

OOH Agency: Meraas | Media Activation

[{"id":27,"name":"Meraas","slug":"meraas","desc":"","counter":386,"created_at":"2020-08-16 09:33:53","updated_at":"2021-05-05 21:16:28","deleted_at":null,"is_active":1},{"id":38,"name":"Media Activation","slug":"media-activation","desc":"","counter":229,"created_at":"2020-09-07 12:43:03","updated_at":"2021-05-04 18:35:54","deleted_at":null,"is_active":1}] [{"id":27,"name":"Meraas","slug":"meraas","desc":"","counter":386,"created_at":"2020-08-16 09:33:53","updated_at":"2021-05-05 21:16:28","deleted_at":null,"is_active":1,"pivot":{"article_id":3729,"agency_id":27}},{"id":38,"name":"Media Activation","slug":"media-activation","desc":"","counter":229,"created_at":"2020-09-07 12:43:03","updated_at":"2021-05-04 18:35:54","deleted_at":null,"is_active":1,"pivot":{"article_id":3729,"agency_id":38}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | Awareness Campaign | City Walk | Dubai | Product Launch | Sheikh Zayed Road | UAE | United Arab Emirates

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