International food & beverages tycoon, Nestlé, is getting the people of Cairo’s mouths to drool over the newly introduced KitKat Chunky with Lotus Biscoff on the roads, following its May 2020 OOH campaign.

The OOH media has always been a great refuge for brands who would like to introduce a new product, sub-brand or even just make an announcement, in the confectionery brand’s case, the “KitKat Chunky with Lotus Biscoff” is announced on a background of the brand’s visual identity in a yummy scene. The delicious chocolate is portrayed while the lotus layer is highlighted in a way that could make you feel its taste by just looking at it with an incredibly creative die-cut to make it even harder to miss the campaign.

You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.

The Art & Science of OOH

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