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Guess introduces the new fragrance Seductive Noir on Dubai's billboards

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Published On: Nov 17, 2020
Guess introduces the new fragrance Seductive Noir on Dubai's billboards

The leading American fashion brand, Guess, has shown up on the billboards of Dubai with an OOH advertisement to spread the word about "The sensual new fragrance Seductive Noir" for men and women.



Resembling sexiness with an intriguing scent, the advertisement popped up on the billboards to convey the feeling of intensity and charm kindred with the sensual new fragrance to the audience, capturing separate shots with Guess models, Kelsie Smeby and Charlie Matthews, to highlight each fragrance's bottle solely with its unique sharpness in the new black.

The OOH ad showed up in the first week of November, appearing on a uni-pole by Backlite Media in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Cosmetics & Personal Care

Brand: Guess

Advertiser: Guess

OOH Size: Uni-Pole

OOH Agency: BackLite Media

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":323,"created_at":"2020-06-16 14:44:36","updated_at":"2021-01-25 21:16:44","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":323,"created_at":"2020-06-16 14:44:36","updated_at":"2021-01-25 21:16:44","deleted_at":null,"is_active":1,"pivot":{"article_id":3717,"agency_id":18}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Product Launch | Sheikh Zayed Road | UAE | United Arab Emirates | Guess Seductive Noir

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