International QSR brand, McDonald’s has surprised the billboards of Cairo’s viewers with its latest outdoor advertising campaign to announce its newly tailored and resized Big Mac family to suit us all, following its recent OOH campaign in September.

Introducing “Grand Big Mac”, “Big Mac” and “Mac Junior” to satisfy different segments and different tastes is the franchise’s goal with this campaign. The visual demonstrates the three new tailored sandwiches on a bright background to seduce your taste buds, while the font colors are balancing exclusivity with appetite stimulation. Moreover, the ad copy states “Big Mac … Tailored for you”. 

You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.

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