The pioneer e-commerce Amazon and the leading Mastercard has launched an outdoor campaign on Dubai's billboards with a digital OOH exposure, announcing their latest strategic partnership dedicated to providing the Emirati people a free annual Amazon Prime membership for Mastercard holders.



Declared on 12th of October, Mastercard and Amazon.ae have settled the deal to offer Emiratis exclusive access to the exceptional online shopping experience, entertainment, and value-added benefits by Amazon Prime, joining forces after Mastercard's data has concluded that more than 50% of UAE customers choose online shopping over in-store. It's now bringing the news on the roads of Dubai, that you can now "Enjoy a complimentary year of Amazon Prime with Mastercard", announcing that it's "Available with participating banks".

The campaign emerged in the second half of October, landing on a hoarding by Trinet Outdoor in Sheikh Zayed Road, and digital billboards by Phi Advertising, and Hills Advertising across King Salman bin Abdulaziz Al Saud Street and Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Financial Services | E-Commerce

Brand: Mastercard | Amazon.ae

Advertiser: Amazon | Mastercard Incorporated

OOH Size: Digital Billboard | Hoarding

OOH Agency: Hills Advertising | Trinet Outdoor Advertising | Phi Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Dubai Marina | King Salman Bin Abdulaziz Al Saud Street | Sheikh Zayed Road | UAE | United Arab Emirates

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