After giving you the opportunity of being the hero of ValU Friday last year, the leading financial services brand is releasing an out-of-home promotional campaign to catch up with the Black Friday’s season, with lots of prizes on the table. “Shop now and get daily gifts” is ValU’s message to its current and potential clients, encouraging you to “Be the first one to win”, lots of prized, including a “Laptop”, “Scooter”, “PlayStation 5”, “iPhone 12” and more. The visuals are dominated by the caricature style, using humor to capture the passenger’s attention and spread joy to the roads of Cairo which is something mastered by ValU for years now. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates
