The leading Emirati telecom service provider, Du, has landed on the billboards of Dubai with a fully digital out-of-home (DOOH) campaign, to introduce Apple's new iPhone 12 and iPhone 12 pro with an advantageous limited-time offer.



Du has made it to the billboards with two different interactive visuals, showcasing the sparkling iPhone 12 with its different range of vivid colors available, announcing that it comes "With 5G and 200 GB free data". Meanwhile, it brings the elegant graphite-colored iPhone 12 Pro, with also the free 200 GB offer, but with an advantageous "Super-fast 5G".




The campaign showed up in the last week of October, appearing on digital billboards by Backlite Media and Meraas, including its special kinetic screens, across Al Safa Street at City Walk, Sheikh Rashid Boulevard, La Mer at Jumeirah, and Dubai Marina.

Campaign Credits

Industry: Telecommunication

Brand: Du

Advertiser: Du

OOH Size: Digital Billboard

OOH Agency: BackLite Media | Meraas

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2046,"created_at":"2020-06-16 14:44:36","updated_at":"2022-12-05 15:52:30","deleted_at":null,"is_active":1},{"id":27,"name":"Meraas","slug":"meraas","desc":"","counter":1525,"created_at":"2020-08-16 09:33:53","updated_at":"2022-12-05 11:32:35","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2046,"created_at":"2020-06-16 14:44:36","updated_at":"2022-12-05 15:52:30","deleted_at":null,"is_active":1,"pivot":{"article_id":3686,"agency_id":18}},{"id":27,"name":"Meraas","slug":"meraas","desc":"","counter":1525,"created_at":"2020-08-16 09:33:53","updated_at":"2022-12-05 11:32:35","deleted_at":null,"is_active":1,"pivot":{"article_id":3686,"agency_id":27}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | Awareness Campaign | City Walk | Dubai | Dubai Marina | iPhone 12 Pro | Jumeirah | La Mer | Promotional Campaign | UAE | United Arab Emirates | iPhone 12 | Sheikh Rashid Boulevard

The Art & Science of OOH

Back To Top Arrow