The leading Emirati telecom service provider, Du, has landed on the billboards of Dubai with a fully digital out-of-home (DOOH) campaign, to introduce Apple's new iPhone 12 and iPhone 12 pro with an advantageous limited-time offer.

Du has made it to the billboards with two different interactive visuals, showcasing the sparkling iPhone 12 with its different range of vivid colors available, announcing that it comes "With 5G and 200 GB free data". Meanwhile, it brings the elegant graphite-colored iPhone 12 Pro, with also the free 200 GB offer, but with an advantageous "Super-fast 5G".

The campaign showed up in the last week of October, appearing on digital billboards by Backlite Media and Meraas, including its special kinetic screens, across Al Safa Street at City Walk, Sheikh Rashid Boulevard, La Mer at Jumeirah, and Dubai Marina.

The Art & Science of OOH

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