The leading Emirati telecom provider, Etisalat, has climbed up the billboards of UAE with an extensive outdoor advertising campaign including a DOOH media plan, spreading the word across the cities that it's offering "The fastest mobile network on earth". Etisalat appears on the billboards after only one month since its latest OOH campaign in September.



According to Speedtest by Ookla, the global testing and analysis service for connectivity and internet speed, Etisalat UAE has scored a 98.78 for speed between January and July in 2020, recording the world's fastest mobile download in The Emirates. The OOH campaign emerged with the simply enough announcement, with no more words needed to show off its superiority as an internet provider, illustrating the massive standing with an artwork of the outer space, conveying that its internet service is literally on top of this world.



The campaign showed in the last week of October, surfacing on digital billboards by TASWEEQ across Dubai Marina, Al Ittihad Street, Sheikh Khalifa bin Zayed Street, and Al Rolla Road in Sharjah, as well as bridge billboards by ENG, Rimal Outdoor, MPN, and Eye Media, over Sheikh Zayed Road, Airport Road, Al Maktoum Street in Deira, Dubai, Sheikh Mohammed bin Zayed Road across both Dubai and Sharjah, Sheikh Khalifa bin Zayed Street in Sharjah, and Al Ittihad Street in Ajman.

Campaign Credits

Industry: Telecommunication

Brand: Etisalat

Advertiser: Etisalat UAE

OOH Size: Bridge Billboard | Digital Billboard

OOH Agency: TASWEEQ UAE | Emirates Neon Group | Multi Platform Network | Rimal Outdoor Agency | Eye Media

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Country: United Arab Emirates

Region: MENA

Tags: Ajman | Al Ittihad Street | Al Maktoum Street | Al Rolla Road | Al Taawun Street | Branding Campaign | Deira | Dubai | Dubai Marina | Ookla | Sharjah | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | Sheikh Khalifa bin Zayed Street | UAE | United Arab Emirates | Airport Road

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