Real estate giant and major industry contributor, SODIC, is making sure to show up on the billboards of Cairo every now and then to keep its brand positioning under control, highlighting SODIC East in New Heliopolis with an OOH branding campaign.
The SODIC East experience is magnified on the streets to tease you to “Discover a new beginning”, where you can be “A new champ” at SODIC Club, make “A new memory” at “Adventure Park”, finding a place with a decent education to start “A new journey” and “A new trend” where you can hunt a “New retail experience”. The visuals are containing all the previous ad copies on different colored backgrounds; each fits the nature of the message and purpose of the visuals.
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
Industry: Real Estate
Brand: SODIC East
Region: North Africa
Tags: Branding Campaign | New Heliopolis
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