Al Safadi Restaurants, UAE's renowned chain of Lebanese cuisine, has shown up on the billboards of Dubai with an outdoor advertising campaign to turn the spotlights on its mobile app, where you can choose and customize your items for a convenient takeaway or delivery. The OOH campaign emerged with visuals capturing some mouthwatering Lebanese food, with an illustration of the user-friendly mobile app that displays each meal with its image, price, and ingredients, promising the audience with an Authentic Lebanese experience conveniently with the words From our kitchen to your table. The copy is followed by the call-to-action to Download Now Al Safadi App, notifying the availability on both Google Play and App Store, and followed by the restaurant's website for you to discover more on the go. The campaign appeared in the second week of October, landing on lampposts across King Salman bin Abdulaziz Al Saud Street. And by the first week of November, it stretched with a uni-pole by Site Global in Al Khail Street, Dubai.
