As part of McDonald's' strike on Dubai's billboards in October, another outdoor advertising campaign is witnessed by the fast-food giant, dedicated to spreading the word about its new rewards program. It appears in parallel to McDonald's recent OOH campaign for the McCafѐ.

The campaign showed up to announce that it's "Introducing the new McDonald's Rewards Program" through McDonald's App, letting you know that you're only two steps away from your reward. All you have to do is "Download. Collect points. Get rewarded". The visual illustrates how simply it works, you scan when you purchase your meal, then collect points and redeem them for your next one.

The OOH campaign was seen in the last week of October, landing on hoardings by Media Activation and Media World across Shiekh Zayed Road and Al Khail Street, and bridge billboards in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Mobile Apps | Foodservice

Brand: McDonald's

Advertiser: Emirates Fast Food Co.

OOH Size: Bridge Billboard | Hoarding

OOH Agency: Media Activation | Media World

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Country: United Arab Emirates

Region: MENA

Tags: Al Khail Road | Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | McDonald's Rewards Program

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