Founded in the heart of Vallée de Joux, Switzerland, manufacturing mechanical watches and clocks since 1875, Audemars Piguet has been spotted on the billboards of luxury to brand its well-known name, also, to tail its own story with a limited outdoor campaign. The sophisticated brand brands itself وُلدنا في لو براسو which translates to “Born in Le Brassus”, continuing نشأنا حول العالم which means in English “Raised around the world”. As for the visuals, it come with mesmerizing shots of the inside of the remarkable timepieces, while other shots show some of the finest rest watches they have, bringing it back as reposted visual of its OOH campaign in April. Other visuals portray a pretty young lady and the landscapes of the breathtaking Le Brassus. The last week of October has witnessed a uni-pole and a hoarding in Sheikh Zayed Road, to expand later with one more uni-pole in Al Safa Street, Al Safa Bridge, and one more in Sheikh Zayed Road. The hoardings are powered by Media 24/7, while the uni-poles are provided by both Media 24/7 and BackLite Media, all taking place in Dubai, United Arab Emirates.
