Telecom meets food and beverages to come up with the best OOH promotional campaign. Orange and Tiger have joined forces on the billboards of Cairo to release their special offer, using the one and only, co-branding marketing tactic.
Seizing the multi-channel campaign’s huge success, the duo have decided to make you “Crunch the units”, and by that they mean “Every bag of Tiger chips has free units for Orange”, all displayed on both brand’s branded colors to make the campaign’s purpose clearer.
Are you eager to know more about this campaign?, Including OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
Industry: Telecommunication | Food & Beverages
Brand: Tiger | Orange
Advertiser: Egypt Foods | Orange Egypt
Region: North Africa
Tags: Co-branding campaign | Promotional Campaign
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