International QSR brand, McDonald’s, has been popping on the billboards of Dubai to promote McCafé with an outdoor advertising campaign, parallel to the brand’s latest OOH campaign.

The fast-food restaurant that we knew and loved for several decades is  conquering a new space to expand its territory to gain new market  shares, strongly promoting its delicious morning coffee. The  catchy  visual grabs your attention by displaying several transparent cups,  giving you a sneak peek of the dreamy world of coffe.

The hoardings of  Media Activation in Hessa Street, bridge billboards of Sheikh Zayed Road and lampposts of Dubai Marina were all spotted in the last week of October in Dubai, United Arab Emirates.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Emirates Fast Food Co.

OOH Size: Bridge Billboard | Hoarding | Lamppost

OOH Agency: Media Activation

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Hessa Street | Sheikh Zayed Road | UAE | United Arab Emirates

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