International QSR brand, McDonald's, has been popping on the billboards of Dubai to promote McCafé with an outdoor advertising campaign, parallel to the brand’s latest OOH campaign. The fast-food restaurant that we knew and loved for several decades is conquering a new space to expand its territory to gain new market shares, strongly promoting its delicious morning coffee. The catchy visual grabs your attention by displaying several transparent cups, giving you a sneak peek of the dreamy world of coffee. The hoardings of Media Activation in Hessa Street, bridge billboards of Sheikh Zayed Road and lampposts of Dubai Marina were all spotted in the last week of October in Dubai, United Arab Emirates.
