Using celebrity endorsement marketing strategy, EBE Bank has featured comedian Eslam Ibraheem on its brand new outdoor advertising campaign to spread more awareness about the bank’s e-wallet, only a few months after its last OOH campaign. EBE Bank is promoting its innovative e-wallet “جيبي” which translates to “My pocket” and localizes to “جEBE” to blend the e-wallet’s name with the bank’s name together smartly in one word. The visuals show snapshots from the TV ad, starring Eslam Ibraheem, or in other words, the alien in need to pay his children’s school fees and his beloved wife’s shopping list. The ad copy invites you to “Pay all your purchases and bills and transfer money in Egypt from your e-wallet”, while the bottom side has both Google Play and App Store logos as a CTA. Want to know more about this campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
