One of Egypt’s leading telecommunication brands, Orange, is spreading humor with a sprinkle of nostalgia on the top to entertain the billboards of Cairo’s passengers on the road, all in favor of branding its service, Orange Cash. The multi-channel campaign is taking the extra mile by integrating its TV ad with the outdoor campaign to make the best use out of it, leaving a smile on the audience’s face every time they drive-by. The visuals show the two main protagonists of the TV ad who are taking the advantage of “Orange Cash” to ease their work process. The ad copy informs you that you can “Pay your bills at your place”, and “Deliver your employees paychecks anytime”. Want to know more about this campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
