Online Shopping Portal Souq.com has launched a new OOH campaign to promote Xiaomi latest smartphone model Xiaomi A1.

 The campaign uses a plain white background with the phone largely  featured from its front and back. Along with the phone, the ad copy  reads “Double Camera, for the perfect Picture”, which highlights the  main feature of the smartphone. The ads also display Souq.com logo and  invites viewers to “Download the app”.

Limited in size, the campaign  was launched during the third week of January with large uni-poles and  flags on selected locations of the city.

Souq.com promotes Xiaomi A1-00
Souq.com promotes Xiaomi A1-00

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