The year 2020 is coming to an end with all its ups and many downs that we have been facing, and one of our favorite furniture and interiors brand, Home Centre, has decided to end it with a big OOH promotional campaign to hype things up on the billboards of The Emirates. After its last OOH campaign of the same marketing strategy; transactional marketing, Home Centre is offering a huge sale from “25%-70% off” available both “In-store and online”, all shown on the brand’s branded red background, magnifying the maximum discount to catch the passenger’s attention. Surprisingly, the leading home furniture brand in the Middle East, North Africa, and the Indian subcontinent has started with just a single store in Sharjah back in 1995, offering chic, unique, and high-quality furniture since. The campaign was seen on the roads during the last week of October, with uni-poles in Sheikh Mohammed bin Zayed Road and bridge billboards in Sheikh Zayed Road, Dubai, both by Trinet Outdoor Advertising, while the lampposts were seen in the second week of October, around Al Ittihad St., and University Street in Ajman, United Arab Emirates.
