The leading Al Naboodah Group has landed on Dubai's billboards with an outdoor advertising campaign for Peugeot, that includes a DOOH (Digital Out-of-home) media, spreading the word about its "Unmatched" Peugeot 3008 and promoting the 308 GT Line.



The campaign showed up with two different ads to highlight each vehicle separately. The Peugeot 308 GT Line is seen with a copy announcing that the 1.6 Turbo engine car is "Only at AED 1,299/Month", accompanied by a "3-Years/60,000km Free Service". Meanwhile, Peugeot 3008 is displayed with a visual illustrating the exceptional durability it has and how far it can take you, assuring that it's "Unmatched everywhere", with a starting price "From AED 89,900".  

The OOH campaign appeared in the middle of October, landing on a digital billboard in Hessa Street, and a wall wrapping in Al Ittihad Street in Dubai.

The Art & Science of OOH

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