"Sharjah's premier lifestyle destination", Al Zahia, pops up on the billboards with an outdoor advertising campaign to announce that you can "Own your plot now", to be part of a community that connects around 2270 housing units, incarnating the city's traditional values in the first gated community out there.

The OOH campaign showed up with two different visuals, inviting you to "Build your legacy on Sharjah's strongest foundations", capturing a shot of the spacious landscape and greeneries at Al Zahia on one design, while on the other visual it's illustrating aspiration and promising future with a visionary, young Emirati boy on his father's shoulders. It announces that it will "Handover November 2020", putting up the phone number and web address for more inquiries.

The campaign appeared in the second week of October, surfacing on a hoarding in Sheikh Mohammed bin Zayed Road, and another one by OMS Advertising in Al Ittihad Street, Sharjah.

Campaign Credits

Industry: Real Estate

Brand: Al Zahia

Advertiser: Majid Al Futtaim | Sharjah Holding

OOH Size: Hoarding

OOH Agency: OMS Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Awareness Campaign | Sharjah | Sheikh Mohammed bin Zayed Road | UAE

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