GSK hits Cairo's billboards to bring back Panadol Cold & Flu

The leading GSK launches an outdoor advertising campaign to promote its renowned Panadol Cold & Flu tablets, bringing it back on the billboards with the same visuals installed in its previous campaign last year, to highlight its comprehensive effect and convenient competitive price.

The campaign's visuals appear in the catchy yellow color, branded with the Panadol Day tablets that are made for midday use, promising "A relief from cold & flu symptoms" as "Nose clogging and runny nose", "Headaches and body aches", and "Fever". The campaign emerges with simple creative die-cuts, illustrating a price tag of "Only EGP 27" in a red color that ensures the audiences do not miss the fact while on the road.  

Learn about Panadol's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.