The 4th edition of the modern cinematic celebration, El Gouna Film Festival, has arrived at the billboards of Cairo, brought to you by one of its main sponsors and telecommunication leader, Orange, featuring the one and only actress Yousra, after the brand’s solo OOH appearance last year.
With both event marketing and celebrity endorsement tactics used to lure the audiences of Cairo, the telecom brand is announcing “Orange is El Gouna Film Festival’s sponsor”, also giving everybody a chance to subscribe to their “حريف أفلام” which translates to “Acting master” service to have the opportunity to act side by side to the movie star Yousra who is appearing glamorously in the visuals.
Reveal this campaign’s secrets, OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
Industry: Telecommunication | Entertainment
Advertiser: Orange Egypt
Region: North Africa
Tags: Awareness Campaign | Sponsorship | Yousra | El Gouna Film Festival
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