The number one coffeehouse across the world, Starbucks, has joined the action on Dubai's billboards with an outdoor advertising campaign, bringing up its beloved ready-to-drink cold coffee on the roads for you to enjoy a moment of chill.
The OOH campaign showed up with pretty simple but catchy artwork, using a clear white background with a contrasting black copy, easily grabbing attention, while handing out some of Starbucks' specials like Chilled Classic, Starbucks Frappuccino, and Starbucks Doubleshot Espresso. It's splitting the words "Chilled Coffee" between the top and bottom of the ad, centered with the cool notice, "From Starbucks. You'll find them in the chilled aisle… Chilling".
Seen during the third week of October, the OOH campaign landed on lampposts across Sheikh Zayed Road, Deira, Bur Dubai, and Jumeirah, alongside uni-poles by Trinet Outdoor Advertising over Sheikh Mohammed bin Zayed Road and Sheikh Zayed Road in Dubai.
Industry: Food & Beverages
Advertiser: Starbucks Corporation
OOH Size: Lamppost | Uni-Pole
OOH Agency: Trinet Outdoor Advertising
Country: United Arab Emirates
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