The fashion retailer PrettyLittleThing has revisited Dubai's billboards with an outdoor advertising campaign, spreading out the news about UAE's online store across more areas, after its last Digital Out-of-home campaign in August at City Walk.

Launched earlier in June this year, PrettyLittleThing has been keeping up its OOH game in the streets to announce that the renowned British fashion brand has arrived in UAE with its unique collection of clothing, accessories, beauty care, and more. The campaign appears capturing one of the outfits from the special branded PLT Range, sided by the reposted copy that simply describes the brand with the only three words "Fashion-Beauty-Lifestyle", followed right away by the brand's web address for UAE.



The campaign surfaced in the middle of October, appearing on uni-poles by Trinet Outdoor Advertising across Sheikh Mohammed bin Zayed Road and Al Khail Street in Dubai.

Campaign Credits

Industry: Fashion wear

Brand: PrettyLittleThing

Advertiser: Boohoo Group

OOH Agency: Trinet Outdoor Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Al Khail Street | Awareness Campaign | Dubai | Reposted Campaign | Sheikh Mohammed bin Zayed Road | UAE | United Arab Emirates

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