Furniture and interiors brand by Landmark Group, Homebox Stores, launches an outdoor advertising campaign in the streets of Dubai to announce It's time to change with a hashtag, introducing its offer of 25% off on select range, with an Extra 25% off on furniture exchange. The OOH campaign emerged with the slogan Exchange & Upgrade with the two competitive discounts offered, with visuals displaying a variety of Homebox's unique furniture and its prices before and after the first 25% discount. It shows the Riga King Bedroom for AED 1,688, was AED 2,250, the Miller Corner Sofa Bed for AED 2213, was AED 2950, and the Cyrus Sofa Bed for AED 1463, was 1,950, notifying that it's not the full offer yet, but prices will even come down with another 25% on furniture exchange for each set, reassuring it’s a 25% + 25%. The OOH campaign was seen in the second week of October, landing on a uni-pole by Backlite Media in Sheikh Zayed Road, a hoarding in Al Ittihad Street, and Lampposts across Ibn Battuta Street, Dubai.
