Furniture and interiors brand by Landmark Group, Homebox Stores, launches an outdoor advertising campaign in the streets of Dubai to announce "It's time to change" with a hashtag, introducing its offer of "25% off on select range", with an "Extra 25% off on furniture exchange". 



The OOH campaign emerged with the slogan "Exchange & Upgrade" with the two competitive discounts offered, with visuals displaying a variety of Homebox's unique furniture and its prices before and after the first 25% discount. It shows the Riga King Bedroom for "AED 1,688, was AED 2,250", the Miller Corner Sofa Bed for "AED 2213, was AED 2950", and the Cyrus Sofa Bed for "AED 1463, was 1,950", notifying that it's not the full offer yet, but prices will even come down with another "25% on furniture exchange" for each set, reassuring it’s a "25% + 25%".



The OOH campaign was seen in the second week of October, landing on a uni-pole by Backlite Media in Sheikh Zayed Road, a hoarding in Al Ittihad Street, and Lampposts across Ibn Battuta Street, Dubai.

Campaign Credits

Industry: Furniture & Interiors

Brand: Homebox Stores

Advertiser: Landmark Group

OOH Size: Hoarding | Lamppost | Uni-Pole

OOH Agency: BackLite Media

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Dubai | Promotional Campaign | Sheikh Zayed Road | UAE | Ibn Battuta Street

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