Hamburger's fast-food restaurants chain, Burger King, has been revolutionizing the streets of The Emirates with its brand new outdoor advertising campaign, expanding to a whole new target and opening more doors to its current market share by releasing its vegetarian Whopper on Dubai’s billboards.

Following its last OOH campaign for the King Value Meal, Burger King is proving that the impossible is now possible for all the vegetarians out there in Dubai, adding meat-free options to its menu as part of paying back its social, and environmental debt.

The international brand is shedding more light on its neglected segment of non-meat eaters, announcing its “Plant-based Whopper” as mentioned in the ad copy, adding that it is a “Whopper without meat but tastes the same”. The bottom side shows that this sandwich is “Powered by The Vegetarian Butcher”, a Dutch plant-based meat brand.

The campaign surfaced on uni-poles in Sheikh Mohammed bin Zayed Road, while the lampposts were seen in Sheikh Zayed Road, Al Khail Street, Hessa Street, and King Salman bin Abdulaziz Al Saud Street, Dubai Marina, during the first week of October, all took place in Dubai, United Arab Emirates.

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