The celebrations of the upcoming Prophet Muhammad’s Birthday are filling the streets of Cairo with joy, colors, and good vibes. As a result, Patisserie brand La Pomme would have never missed the festive train, catching up with an OOH campaign to brand its Mawlid sweets. The sweet brand is using a seasonal marketing strategy to reserve a spot on its audiences table this Mawlid, appearing with two visuals; one has the brand’s branded red color to announce that La Pomme provides “المولد على أصله” which translates to “Al Mawlid as it should be”. The other visual has snapshots from its joyful TV ad. To reveal this campaign’s secrets, OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
