La Pomme joins Cairo’s billboards festive vibes for Mawlid al-Nabi al-Sharif

The celebrations of the upcoming Prophet Muhammad’s Birthday is filling the streets of Cairo with joy, colors and good vibes only, as a result, Patisserie brand La Pomme would have never missed the festive train, catching up with an OOH campaign to brand its Mawlid sweets.

The sweet brand is using seasonal marketing strategy to reserve a spot on its audiences table this Mawlid, appearing with two visuals, one has the brand’s branded red color to announce that La Pomme provides “المولد على أصله” which translates to “Al Mawlid as it should be”. The other visual has snap shots from its joyful TV ad.

Reveal this campaign’s secrets, OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.