The one of its kind fashion brand, Adidas, has climbed up Dubai's billboards to turn the spotlights on its new arrival from the ZX family of sneakers; the ZX 2K Boost. Adidas showed up after only a few weeks following its latest OOH campaign "Ready for sport".

The OOH advertisement arrives with a quite creative and vibrant illustration, definitely catching eyes on the road towards the new sneaker. The exquisitely comfy shoe is creatively displayed upside down, illustrating the unparalleled squishy and soft texture of the latest edition of the ZX shoes, inviting you to "Feel the ZXience" of Adidas Boost.

The outdoor ad appeared in the last week of September, surfacing on a hoarding by MPN in the middle of Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Fashion wear

Brand: Adidas

Advertiser: Revton

OOH Size: Hoarding

OOH Agency: Multi Platform Network

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Launching Campaign | Product Launch | UAE | Adidas ZX

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