The leading telecom brand WE lands on Cairo's billboards with an outdoor advertising campaign highlighting its digitalized solutions through its two apps WE Pay and My WE, appearing after nearly two months since its last OOH campaign.

The outdoor campaign showed up illustrating the two user interfaces of the mobile apps, letting you know that you'll "Simply pay, simply control" since My WE is the app dedicated for you to fully control your services through managing your internet accounts and charging your balances, meanwhile, We Pay is here to digitize all your monetary transactions to send and receive money with other e-wallets and pay your bills.

Get a deeper insight into WE's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | WE Pay | My WE

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