One of Egypt’s first-ever hypermarkets, Alfa Market, has turned to the streets of Cairo to brand its name on the region’s prominent OOH landscape with an outdoor advertising campaign.

The campaign’s objective is to show how Alfa Market serves different demographics of all ages, genders, and districts due to its 8 different branches all over Cairo. The visuals are captured from the multi-channel campaign's humorous TV ad. As for the ad copy, “It’s not a supermarket it’s an Alfa Market”, while the bottom side has the market’s hotline for delivery.

Are you eager to know more about this campaign?, Including OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.

Campaign Credits

Industry: Retail Shopping

Brand: Alfa Market

Advertiser: Alfa Market

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Country: Egypt

Region: North Africa

Tags: Branding Campaign | Multi-Channel Campaign

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