New teaser campaign puzzles viewers

A new anonymous OOH campaign has recently hit the roads of Greater Cairo and stirred curiosity among viewers.

 Featuring the Arabic word “مُصِر” (“insisting”) over a red backdrop  patterned with letters, the ads display no information as to what the  campaign is about or who is the advertiser behind. Could this be the  announcement of a new language school, or perhaps an edification  campaign to take care of our esteemed language? At the bottom of the  ads, a black banner displays the year 2018, so stay tuned as we reveal  more details sometime during this year.

The campaign was launched on the third week of January and can be seen with large uni-poles and flags around 6^th of October City.