A new anonymous OOH campaign has recently hit the roads of Greater Cairo and stirred curiosity among viewers. Featuring the Arabic word “مُصِر” (“insisting”) over a red backdrop patterned with letters, the ads display no information as to what the campaign is about or who is the advertiser behind. Could this be the announcement of a new language school, or perhaps an edification campaign to take care of our esteemed language? At the bottom of the ads, a black banner displays the year 2018, so stay tuned as we reveal more details sometime during this year. The campaign was launched on the third week of January and can be seen with large uni-poles and flags around 6th of October City.
