Bakery and patisseries brand Monginis shows up in Cairo's streets with an outdoor advertising campaign to get ready for the Prophet Mohamed's Birthday, which is traditionally in Egypt associated with its special kind of sweets, spreading the word about its own collection this year. It appears after nearly three months since its last OOH campaign.

The OOH campaign popped up with different vividly colorful visuals, creating catchy scenes on the road with illustrations of lots of flying sweets, using the quote "فتح عينك تاكل ملبن" from the old Egyptian folkloric song referring to the “ملبن” which translates to "Turkish Delight" candy, humorously placing the quote without the word "ملبن" to illustrate Monginis' variety of sweets instead.

Learn about Monginis' campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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