The IT leading company, HP, has climbed up the billboards of Cairo with an outdoor advertising campaign to bring its HP Notebook 15 and HP Pavilion x360, appearing after ten months since its last OOH campaign earlier this year.
The outdoor campaign emerged with two separate visuals to showcase the uniqueness of each laptop, but a single copy that assures that both are "Powerful, durable, and affordable", calling to "Buy now from the biggest stores and distributors all over Egypt", while the visuals highlight that Notebook 15 is processed with Intel Core i5 while the Pavilion x360 with Intel Core i7.
Get to know more about HP's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Consumer Electronics
Advertiser: HP (Hewlett-Packard)
Region: North Africa
Tags: Awareness Campaign | HP Notebook 15 | HP Pavilion x360 | Intel
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