The popular coffee brand, Bonjorno Café, landed on the billboards of Cairo with an outdoor advertising campaign featuring the comedy actor Sherif Desouky, to spread its offers with a chance to win a "تمناية" ; a minivan actually, but widely known in Egypt with the Arabic word for "Eight" referring to its eight passengers capacity. 

The OOH campaign is part of a multi-channel campaign that started with a TV commercial featuring the comedian. It appears capturing scenes from the commercial, while announcing that you can "Enter a draw to win a minivan, or win from Etisalat or Fawry", offering free credit or cash prizes from both partners. The copy appears with the call-to-action "Send the code inside the packet to 1490", placing the number in a catchy red color that guarantees not missing it on the road.

Learn about Bonjorno's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

The Art & Science of OOH

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