National Bank of Egypt visits the billboards of Cairo with an outdoor advertising campaign, promoting its mobile wallet "Phone cash" for you to "Get things done from your place". It appears after nearly six months since its last OOH campaign.

After its first launching for the "Phone cash" in 2018, NBE arrived with two separate visuals including a reposted visual that demonstrates you can "Transfer. Pay. Buy" through the wallet, with its leading partners Fawry, Meeza, and Mastercard. Additionally, another visual is installed by the bank to illustrate the ability to pay through scanning with the words "Without cash or card, your mobile is your wallet". Both appears with the notation "For inquiries" followed by the bank's hotline and web address.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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