The leading home appliances brand, Electrostar, returns to the billboards of Cairo with an outdoor advertising campaign to refresh the audience's minds with its wide variety of appliances, appearing after more than eight months since its last OOH campaign earlier this year.

The outdoor campaign appears to bring its longtime tagline "Home changes", with a visual showcasing the range of Electrostar's products like Splenda refrigerators, Majesta freezers, and electric and gas water heaters, all displayed on the brand color's blue background that properly conveys reliability and trust. It appears simply with the slogan topped and hotline at the bottom, sided by the web and social media addresses for more details for curious viewers.

Learn about Electrostar's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Home Appliances

Brand: Electrostar

Advertiser: Electrostar

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Country: Egypt

Region: North Africa

Tags: Branding Campaign

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