The brand new destination from Meraas, Al Khawaneej Walk, has made its first appearance on Dubai's billboards with an outdoor campaign including a DOOH (Digital Out-of-home) media, greeting the anticipating audience and bringing the news that it's "Now Open".

With an architecture inspired by greeneries and cozy ambience, Al Khawaneej Walk brings its vibes on the billboards on a dominating green visual that conveys calmness and peace of mind, with a copy sending "Greetings" while notifying it's "Near Last Exit Al Khawaneej". The campaign emerges with the slogan "Truly yours", highlighting its "Truly nourishing" activities and shopping, "Truly entertaining" exceptional variety of dining and cafes, and "Truly invigorating" with places to unwind and give yourself a break.

The campaign surfaced in the last week of September, appearing on lampposts across Sheikh Zayed Road, Sheikh Rashid Street in Al Garhoud Bridge, and Al Khawaneej Street in Dubai, as well as Meraas' digital billboards in Al Safa Street in City Walk and Al Seef Street in Bur Dubai.

Campaign Credits

Industry: Shopping Malls | Retail Shopping

Brand: Al Khawaneej Walk

Advertiser: Meraas

OOH Size: Digital Billboard | Lamppost

OOH Agency: Meraas

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Country: United Arab Emirates

Region: MENA

Tags: Al Garhoud Bridge | Al Khawaneej Street | Al Safa Street | Al Seef Street | Awareness Campaign | Bur Dubai | City Walk | Dubai | Sheikh Zayed Road | Sheikh Rashid Street | UAE

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