The leading American homecare brand, Bissell, launches an outdoor advertising campaign on Dubai's billboards to bring its cordless vacuum Crosswave, highlighting the uniqueness of the 3-in-1 multi-surface cleaner.

The OOH campaign showed up with visuals demonstrating the highly functional cleaner from "America's #1 brand in deep cleaners" , pointing out that Crosswave Max "Vacuums, mops and dries all kinds of floors at the same time!", while emphasizing its features of having a "Separate dirty tank water", "Soft bristles scrub" and "Clean water tank".

The outdoor campaign popped up in the last week of September, appearing on hoardings by MPN and Media Activation in Umm Suqem Street, a bridge billboard in Sheikh Zayed Road with simple die-cuts, and lampposts across Hessa Street in Dubai.

Campaign Credits

Industry: Home Appliances | Home Care Products

Brand: Bissell

Advertiser: Bissell

OOH Size: Bridge Billboard | Hoarding | Lamppost

OOH Agency: Media Activation

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Hessa Street | Sheikh Zayed Road | UAE | Umm Suqeim Street

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