Pizza Hut appears on UAE's billboards with an outdoor advertising campaign to bring its "My Box" offers for more pizzas and less costs, introducing the original "My box" with a "Pizza + 2 side for just 30 DHS", and "My Box Xtra" to have "4 meals in one deal" for "104 AED only".

The OOH campaign emerged with two different visuals to demonstrate the offer, appearing with one on a simple background to display the mouthwatering box with a red catchy stripe announcing the offer, and sided by Pizza Hut's UAE web address and phone number. While the other visual comes with a sporty themed background of a baseball player, assuring that "The game tastes better with My Box".

The OOH campaign appeared in the last week of September, landing on a uni-pole by Dar Al Ealan in Al Ittihad Street in Sharjah, a digital billboard in Hessa Street, and lampposts across Sheikh Zayed Road, Al Khail Street, Hessa Street, and Al Ittihad Street in Dubai, with some powered by UAE Signs.

Campaign Credits

Industry: Foodservice

Brand: Pizza Hut

Advertiser: Americana Group

OOH Size: Digital Billboard | Lamppost | Uni-Pole

OOH Agency: UAE Signs | Dar Al Ealan

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Al Khail Road | Dubai | Hessa Street | Promotional Campaign | Sharjah | Sheikh Zayed Road | Special Promotion | UAE | My Box Offer

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