Repeating its successful move one more time after releasing a special offer for its clients in July, Amazon is making some noise for its annual deal event, Prime Day, on the billboards of Dubai to announce the unmissable deals of the year 2020.

The American multinational company is announcing that you can “Get 20% cashback with your Mastercard” on Prime Day that will be held on its usual date of the “13th & 14th Oct”. The ad copy also refers to the special time as “Two days to save big on everything you need and love” tailored “Exclusively for Prime Members”.

The campaign popped up on the streets of The Emirates during the last week of September, installed on uni-poles in Al Khail St., Oud Maitha St., in Bur Dubai, some of them are provided by Emirates Neon Group (ENG), while the lampposts were found in Sheikh Zayed Road, King Salman bin Abdulaziz Street in Dubai Marina, and Hessa St., one of them is powered by UAE Signs. Moreover, digital out-of-home (DOOH) screens were seen in Al Taawun St., Al Ittihad St., and Al Rolla St., in Sharjah, provided by TASWEEQ UAE.

Campaign Credits

Industry: Mobile Apps | eCommerce


Advertiser: Amazon

OOH Size: Digital Billboard | Lamppost | Uni-Pole

OOH Agency: UAE Signs

[{"id":46,"name":"UAE Signs","slug":"uae-signs","desc":"","counter":691,"created_at":"2020-10-12 16:50:29","updated_at":"2023-03-20 07:50:37","deleted_at":null,"is_active":1}] [{"id":46,"name":"UAE Signs","slug":"uae-signs","desc":"","counter":691,"created_at":"2020-10-12 16:50:29","updated_at":"2023-03-20 07:50:37","deleted_at":null,"is_active":1,"pivot":{"article_id":3548,"agency_id":46}}]

Media Provider: Tasweeq | Emirates Neon Group (ENG)

Country: United Arab Emirates

Region: MENA

Tags: Massive Campaign | Prime Day | Awareness Campaign

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