Al Mansour Automotive hits the billboards of Cairo with MG to bring the MG5 one more time to brand its affordable price yet multiple features. It's appearing after nearly four months since its last OOH campaign in June.

The OOH campaign shows up with a humor appeal tactic to convey the unique value for money to the audience, creating the campaign slogan "Easy to buy it, hard to believe what's in it", accompanied with different funny visuals and copies like "You don't need to be a magician to buy MG5", "You don't need to inherit your Mexican uncle to buy MG5", and "You don't need your mom's help to buy MG5". While other visuals appear showing the vehicle with its slogan "Drive through luxury", stating at the bottom a "6 years warranty or 150,000km", sided by the hotline for more inquiries on the road. 

Learn about MG's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Automotive

Brand: MG

Advertiser: Al Mansour Automotive

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | MG5

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