The online payment app ValU shows up on Cairo's billboards to spread the word about its cashless solutions with the "Easiest and fastest installments in Egypt". It appears after nearly ten months since its last OOH campaign in 2019.   

The OOH campaign emerges with pretty humorous visuals that illustrate the rush you go through for your due payments, indicating that you don't have to pay all in cash with the words "When it comes to cash, payments don't hold back", and calling you to "Leave out the cash and pay with ValU", followed by the hotline at the bottom of the ad template design.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Financial Services | Mobile Apps

Brand: ValU

Advertiser: EFG Hermes

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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