KFC has landed over UAE's billboards with an extensive outdoor advertising campaign to spread the word about its special Howzat! Bucket and Fiery Twister, while giving out a promo code on the roads for you to grant a 50% off for your first three orders through the app.  

The outdoor campaign showed up with three separate advertisements for different objectives. It's announcing its Howzat! Bucket with a "New Flavor" for "More spice, more thrills" to "Order at KFC.ME", and turning the spotlights on its flaming Fiery Twister that's only for "AED 9.5" with a CTA to "Order on the KFC app". But most excitingly, KFC is also showing up to invite audience to "Download the KFC app" and "Use the promo code KFC50" to get a 50% discount on your first three orders, emerging with different visuals to illustrate that all you need is a "Tap" through the app, to enjoy KFC's unique "Crunch" and satisfy the irresistible "Crave".

The OOH campaign was seen in the last week of September. It appears on lampposts across Dubai in Sheikh Rashid St, Al Khail St, Hessa St, Sheikh Zayed Rd, Al Marsa St. in Dubai Marina, and in Al Ittihad St. in Sharjah, plus uni-poles across Dubai in Sheikh Mohammed bin Zayed Rd and Sheikh Zayed Rd, with another uni-pole in Al Ittihad St. in Sharjah, and finally hoardings over Sheikh Zayed Rd in Dubai. Moreover, Uni-poles and hoardings for the Fiery Twister ad are powered by Trinet Outdoor Advertising

Campaign Credits

Industry: Mobile Apps | Foodservice

Brand: KFC

Advertiser: Americana Group

OOH Size: Hoarding | Lamppost | Uni-Pole

OOH Agency: Trinet Outdoor Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Al Khail Road | Al Marsa Street | Awareness Campaign | Dubai | Dubai Marina | Fiery Twister | Howzat! Bucket | Promotional Campaign | Sharjah | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | Sheikh Rashid Street | UAE

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