Paying back to the planet, Splash has launched its unisex I am sustainable collection on the billboards of Dubai to use the outdoor media to announce keeping its promise to work in an environment-friendly manner. Under “Love the planet” moto, splash has made it clear that they are going green with this collection, showing young men and young ladies wearing pieces of this special collection, keeping its tagline alive on the billboards, “In love of fashion”. By taking this environmental initiative, Splash was able to produce more than 600,000 eco-denims from organic cotton every season, reducing the climate impact by 48% with 0% chemical pesticides used in the production process, and 19% less carbon emission. Splash has also saved 3.3 million gallons of water, manufacturing 20,000 garments from recycled plastic bottles, 70% less energy needed in this eco-friendly production, approximately 500,000 garments made from natural fiber and the list goes on. Powered by Media 24/7 OOH agency, the campaign has been captured on the roads in the second half of September with uni-poles in Sheikh Zayed Road, Dubai, and mega Coms in Al Ittihad Street in Sharjah, and Humaid bin Rashid Nuaimi, Ajman, United Arab Emirates.
