CBE says goodbye to cash on Cairo’s billboards, featuring Amr Abdel Gelil

Central Bank of Egypt and Federation of Egyptian Banks have joined forces to promote “Take an action, live better” national awareness initiative, aiming to shift our traditional financial transaction into an online one, bringing a familiar face to be the campaign’s brand ambassador, actor Amr Abdel Gelil.

For the past few years, the Arab Republic of Egypt’s leaders have been keen on taking our financial transactions to the next level; these unstoppable efforts were previously seen on MOF’s OOH campaign back in 2019. The initiative includes different Egyptian banks such as National Bank of Egypt (NBE), Banque Misr, and Arab African International Bank (AAIB), while the ad copy encourages you to say “Bye Bye to Cash”, because “This time is the electronic transactions time”. As for the visuals, it pictures the comedian star with an integrated visual from the multi-channel campaign, providing a “Faster, Easier and more secured” solution.

Visit MOOH, Egypt’s, and The Emirates’ OOH-dedicated analysis system and Media Intelligence to get to more about this campaign, including its OOH kinds, budget, and several other details.